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The Power of Content Marketing Storytelling

The Power of Content Marketing Storytelling

3 Easy Ways to Increase Your Social Media Engagement

Once upon a duration your social media marketing strategy was probably primarily focused on sharing links to third-party content with your public. Well, those eras are over, and if you want to stand out in the crowded and loud online environment, you need to focus on material marketing storytelling.

We all charity a compelling story. Whether it’s an adventure, comedy or fairy tale. Floor influence people’s affections, which we as marketers know can then influence buying decisions and symbol loyalty.

According to Jennifer Aaker, a psychologist and professor at Stanford University, stories are up to 22 times bigger memorable than facts.

Here’s a great example of how a heartfelt floor motivates, supports and grows allegiance and social media engagement. SoulCycle is a trendy spinning studio that tempts parties to try out a moderately pricey class by using an psychological narrative.

This is also an example of brand positioning, but SoulCycle use it as a material case across online stages and on studio walls 😛 TAGEND

Warby Parker story

Originally wrote here.

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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