I bring my unique industry experience –media, agency, and client - to organizations that want to save resources. I have been fortunate to work with extremely talented employees and media partners that make an effective team for our clients. Building this agency has given me a platform from which I can educate businesses and consumers on how marketing works and what they should reasonably expect.
Podcast listeners can receive 5 complimentary hours of design OR 2% off their next media buy placed through Arkside.
"The biggest lesson I learned as a manager was I needed to be responsive and take care of my people better."
"Listen First. Two Ears, One Mouth."
"Going back to listening and learning;
We need to make sure we are listening first and understanding people before telling them anything."
"The ultimate goal [of marketing] is to generate word of mouth.
There is no paid ad that replaces the value of someone sharing their experience positively."
"It's the quality of the team that produces the best results for clients."
In this premiere interview of Future Shapers, Gregg speaks with Nathan Greenberg; President/CEO of Arkside Marketing. Inc.
Arkside is a Marketing and Design firm focused on maximizing the value of client marketing efforts through storytelling methods - something that is severely under-leveraged in the marketing space.
In this conversation, Gregg and Nathan covers overcoming challenges in the business, how to listen to clients for opportunities, and viewing marketing with a fresh set of eyes.
[3:33] Nathan fleshes out challenges in the business, and how he deals with them.
[9:57] How Nathan facilitates the creative process in his organization
[12:30] Why did Nathan start Arkside? Where did he identify a need in the market?
[15:55] Where does Nathan find inspiration and resources to improve his business?
[27:50] What's Nathan's biggest piece of advice for leaders in business?