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How to avoid PR disasters, the new web, and who owns Huawei?

Soon: Live conference call with Anthony Ha on TED

At 2pm EST/ 11 am PST, we will have TechCrunch novelist Anthony Ha talking live with Extra Crunch readers about all things TED meet, which was last week in Vancouver. Come forearmed with your questions, or send us an email if you want us to ask on your behalf. Arman is fielding them at arman.tabatabai @techcrunch. com. Call items will be sent to readers an hour before the call.

How to pitch to a( tech) reporter

I booked a two-set piece yesterday about how to work with reporters. While written with benefactors and startups in subconsciou, the lessons apply to pretty much anyone who works with the media or wants to.

The key — as with everything in life — is building ties-in. You want to know the people who cover your company. You want them to know you too. That doesn’t mean you have to chat with them every day, but it does mean that making a quality human connection will take you far.

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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