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Fundraising 101: Do VC associates matter?

Building a company is fueled by high-flowns and lows, but one of the few moments of potential ecstasy( or perhaps for grizzled ex-servicemen, deep hassle) is the VC outreach email. You are building your startup on deforming IKEA desks eating frozen dinners when out of nowhere, a major VC firm reachings out and wants to discuss a possible investment.

But then you look up your interlocutor online and find that they have that completely inscrutable entitle of “Associate.” Heck, that email may well have been from me over the years.

What do you do? Do you connect with someone who may well be working at a prominent house and try to engage? Do you flat out ignore it? Do you equivocate and delay?

In short, do VC identifies matter to your fundraise?

First, what exactly are associates and what do they do?

The best lane to understand the work of a dare house is to look at their actual pleasures rather than the entitles or rostered duties of any individual person. On the investment line-up, there are three main activities: analytics, networking/ batch sourcing, and closing.

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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