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Digital Transformation: Setting Yourself Up for Success

Digital Transformation: Setting Yourself Up for Success

Last week we looked at digital changeover from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital change and why some business fail to reach high levels of success they expected.

Of the many challenges currently faced by CMOs, digital changeover grades near the top of the priority list. Now are some statistics that advocate it is perhaps the number 1 priority for countless CMOs.

87% of corporations be considered that digital transformation is a competitive opening. 27% of senior executives remember digital transformation is now such matters of survival. 33% of organizations insure digital transformation as a huge challenge. Today’s managers approximate their companies are 25% of the way towards recognise the end-state perception for their digital platforms. 52% of elderly execs cite a lack of friendlines with technology to be a barrier to digital conversion. Only 48% of purveyors say they feel most proficient in digital marketing.

( https :// boasts/ articles/ 2015/3/ 23/ mind-blowing-stats-digital-transformation.html #gs. RHD5n 2A)

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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