Brooklinen, the direct-to-consumer bed sheet brand backed by investors including FirstMark, is entering the clothe infinite with its first path of loungewear. The companionship says its patterns, including tops, gasps, suddenlies and a dress, are inspired by vintage athletic apparel and made from cotton and modal blended with spandex. Costs array from $28 for a t-shirt to $75 for jogger pants.
The startup, whose investors also include NYU Innovation Venture Fund and Dorm Room Fund, have already established its stature around high-quality but cheap linens and is able to offer lower expenditures by controlling the design, manufacturing and logistics and realization of its membranes, comforters, pillows and towels. It is primarily an e-commerce startup, but has also operate pop-up shops. Brooklinen’s last round of funding was a $ 10 million Successions A announced in 2017.
Read more: techcrunch.com.