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Brooklinen, known for high-quality bed sheets, launches its first line of loungewear

Brooklinen, the direct-to-consumer bed sheet brand backed by investors including FirstMark, is entering the clothe infinite with its first path of loungewear. The companionship says its patterns, including tops, gasps, suddenlies and a dress, are inspired by vintage athletic apparel and made from cotton and modal blended with spandex. Costs array from $28 for a t-shirt to $75 for jogger pants.

2019 021 Brooklinen SarahKehoe SHOT 12 WOMENS COLLECTION PAGE HERO 045x

The startup, whose investors also include NYU Innovation Venture Fund and Dorm Room Fund, have already established its stature around high-quality but cheap linens and is able to offer lower expenditures by controlling the design, manufacturing and logistics and realization of its membranes, comforters, pillows and towels. It is primarily an e-commerce startup, but has also operate pop-up shops. Brooklinen’s last round of funding was a $ 10 million Successions A announced in 2017.

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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