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Apple is hosting augmented reality art walking tours in major cities

Apple is compounding two long-standing major efforts in a new approach, drawing AR more consumer-friendly and helping draw Apple Stores as community center where societies can come together.

The project, called[ AR] T Walk, is a walking tour through many city center around the globe aiming to help the digital art works of artists come alive in physical infinites. The safaruss are taking place in Hong Kong, London, New York, Paris, San Francisco and Tokyo through mid-August.

Showcasing digital artwork in geo-specific locations isn’t a new idea. In 2017, Snapchat debuted a partnership with Jeff Koons in Central Park, though the company had some issues with ensuring the tech worked reliably.

Hands-on with Snapchat’s mediocre, crashy AR art

People looking to take part in the AR walking tours can sign up on Apple’s site. The tours appearing to last a couple of hours and involve a 1.5 -mile walk. The craftsmen behind the office are Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Holler and Pipilotti Rist.

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About the author, Gregg Kell

Entrepreneur, Business Success Partner and Shaping The Future Podcast Host.

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